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 SEMKNOW PhD STUDIES in NEW BULGARIAN UNIVERSITY 
 

 GENERAL SEMIOTICS MODULE  

The General Semiotics module of SEMKNOW at New Bulgarian University involves 5 lecture courses, individual work and a doctoral seminar. Following university's study programme structure the module work load is 30 ECTS and is structured into 5 units:
 

 
  Course  ECTS  Description 
1  SEMD 185 Doctoral seminar in semiotics  6 ECTS  reporting the progress of personal research and discussions on most important and actual topics in theoretical and practical fields of semiotics 
2  SEMD 186 Methods and methodologies for semiotic analysis 6 ECTS lectures and seminars aiming at the creation of knowledge on central methods for semiotic analysis, with their relations to practical research situations. 
3  SEMD 187 Case studies in applied semiotics  6 ECTS  seminars and lectures on specific case studies in applied semiotics; topics may vary according to the fields of interests of students and lecturers (especially guest lecturers)
4  SEMD 188 Individual work on methods and methodologies for semiotic analysis 6 ECTS individual work of the student on the suggested reading and assignments during the course SEMD 186 Methods and methodologies for semiotic analysis
5  SEMD 189 Individual work on case studies in applied semiotics 6 ECTS individual work of the student on the suggested reading and assignments during the course SEMD 187 Case studies in applied semiotics

SPECIALISATION MODULE 

The raison d'être of the SEMKNOW Specialization module at NBU is to introduce the student in the methods of professional application of semiotics in the domain of the social relations in the context of the knowledge and value based society, the relation between information, knowledge and quality of life, in the study of the consumer culture, the advertising and the contemporary lifestyles.  

The aim of the Specialization module at NBU is to make the student acquainted with the most affirmed and working semiotic and interdisciplinary methods, placing the research in real extra university conditions in institutions and companies engaged in the creation and the propagation of knowledge useful for the social inclusion and the higher standards of living.   The content of the module consists of the following parts: 
1  Methods and knowhow for semiotic desk analysis  ·         semiotics and market research
·          semiotic studies of the brand
·          semiotic methods for trend watching  
2  methods and knowhow for qualitative research  ·         Borrowing methods from anthropology and sociology for semiotic qualitative research
·          Borrowing methods from cultural studies
·         Interviewing knowhow from concrete cases  
3  methods and knowhow for quantitative research  ·         Borrowing methods from sociology for semiotic quantitative research
·         Borrowing other methods for quantitative research from cognitive and information sciences.
·          Knowhow for making questionnaires and survey research   
4  interdisciplinary ad hoc solutions for market research