Research in management and marketing

The Degree Programme in Management and Marketing builds its research on the cultural research tradition of business economics. In particular, the researchers draw on critical research tradition and the trends of practice theory. They make theoretical and methodological inquiries within the following areas: changing work and its management, service design, and sustainable development.

The studied phenomena include the meaning of corporeality in management and the economy, cultural and economic changes in sleep and sleeping, design of multisensory leisure-time service practices, the changing structures of consumer society and culture, the new practices of strategy making and business development, business collaboration and the changing business environment, the environmental and corporate social responsibility, and cultural research methods (e.g. action research and sensory ethnography).