Personal information


Ari Virtanen
M.Soc.Sc., Assistant, International Studies Centre (on leave of absense until July 8, 2007)

Doctoral Candidate

 


E-mail: first.lastname@ulapland.fi

Dissertation

My study discusses a specific consumer culture in rural areas: that of homosexual women and men living in Northern Finland. My particular interest lies on the question how consumers construct their identities with consumer discourses using different virtual communication channels. The study is a qualitative study using ethnographic research methods.

Research interests

Consumer cultures, identity/identities construction, homosexual consumers, rurality in consumption, ethnography and netnography as research methods

Publications

Luiro, Satu & Ari Virtanen 2001. Henkilöston kokemukset kulttuurimatkailupalveluja tuottavan organisaation markkinointiviestinnästä:
esimerkkinä Arktikum. Pro gradu -tutkielma, matkailututkimus. Lapin yliopisto, Yhteiskuntatieteiden tiedekunta. Rovaniemi