This program that combines the contents of management and marketing offers new insights into business expertise. The competitive factors of business development focus on experiencing, aesthetics, ethics, and ecology.

The following aspects are emphasized in teaching:

  •     strategy work
  •     market practices

The attractiveness of the program is based on its topicality as well as the perception that business is part of a wider societal operating environment. Management is therefore a suitable minor subject for students who want to supplement their degree with business and organization management expertise.

Career options

The management program provides comprehensive skills for working in various professions in modern work communities. Those who graduate may work for example as project coordinators, training managers, services directors, managing directors, financial assistants, or investment experts.