The multidisciplinary subject of tourism research examines tourism from various viewpoints: tourism is treated as a societal phenomenon, as a livelihood, as the tourism, culture, and experience industry, as work, as a business, as consumption, and as a factor affecting its own operating environment.
The following aspects are emphasized in teaching:
- tourism business expertise
- cultural and societal research on tourism
- nature-based tourism
The University of Lapland is the only university in Finland offering tourism research as a major subject. Tourism research is a good minor subject to those who wish to learn about tourism as a historical, cultural, and economic phenomenon.
Tourism research graduates can work as specialists in regional, national, and international organizations and in business life.
They may work for example as project managers, researchers, congress coordinators, tourism secretaries, liaison officers, teachers of tourism, entrepreneurs, tourist guides, and chief inspectors.