Rovaniemi is the provincial centre of Lapland, located right on the Arctic Circle. The town lies at the confluence of the rivers Ounasjoki and Kemijoki, and is a historical meeting point for trade, people and cultures of the north.
Today, Rovaniemi is a lively university town and a popular travel destination, as well as the regional, commercial, administrative, educational, cultural and sports capital of Finnish Lapland. In terms of geographic area, Rovaniemi (8 017 km²) is one of the largest towns in Europe. With approximately 60,000 inhabitants, it is the 15th biggest town in Finland.