By Sari Väyrynen. Translated by Richard Foley. Photo by Arto Liiti.
When Kirsi Päiväniemi was designing a silk-screen print during her internship at Marimekko, she had no idea that the butterfly in the pattern would fly into her life permanently.
”After the internship I produced a small run of bags with a butterfly on them as part of my studies, and surprisingly they sold out in a month”, recalls the designer, who now holds her master’s from the University’s Faculty of Art and Design.
Today, almost ten years later, the same butterfly adorns Päiväniemi’s own Cho Cho line – hand-printed cloth bags and purses, interior products and leather bags. There are two other things besides the butterfly which the designer does not compromise on:
”I want to show an appreciation for Finnish labour and the spirit of the products: clarity, timelessness and practicality. This is why I design and print all the cloth used in the Cho Cho line myself and why the products are sewn in Finland.”