Adiona - Towards safe, responsible and sustainable traffic and transportation by road, sea, air and rail
Adiona is an extensive, multidisciplinary research project. The study investigates the impact of persuasive communication on Finnish traffic safety attitudes and behavior. The aim of the research is to enhance safe, responsible and sustainable traffic and transportation in Finland.
The study (2012–2014) commissioned by the Finnish Transport Safety Agency Trafi addresses the changes in the traffic safety attitudes of both ordinary people and transportation professionals. The study covers all Trafi’s transport modes: road, maritime, aviation and rail.
The research is mainly a quantitative survey. Key informant interviews are also used to gather qualitative information.
The Theory of Interpersonal Behavior (TIB) by Triandis lays the theoretical basis for the study. In the TIB, the probability of action being performed is a function of behavioral intentions, habits, physiological arousal and contextual factors. Studying traffic behavior in the light of its contributory factors aims at developing tailored and targeted communication strategies for target groups.
The research project is administered by the Centre for Media Pedagogy (CMP) at the University of Lapland. The research results will benefit the communication efforts of Trafi and the Eläköön traffic safety campaign.
|University of Lapland,
Faculty of Education,
Centre for Media Pedagogy
Principal Supervisor of PhD Studies,
Member of Advisory Board, Professor
+ 358 40 587 9090
Supervisor of PhD Studies, Professor
+ 358 40 764 3848
+ 358 40 484 4253
|Finnish Transport Safety Agency Trafi
Members of Advisory Board
+ 358 29 534 5555
+ 358 29 534 7051
+ 358 29 534 7089