Annariina Ruokamo works as a sustainability advisor at Papu. She is a clothing designer (MA, University of Lapland) with the expertise of sustainable design strategies and sustainable issues of the fashion industry. With a five year experience in design and product management, she has a strong knowledge of the everyday challenges in the clothing companies from the sustainable point of view. Recently she started to work as a Research, Development and Innovation specialist in The Lahti Institute of Design and Fine Arts in several projects dealing with circular design and circular economy. She aims to spread the word of sustainable issues for the new generation designers by teaching sustainable design in The Lahti Institute of Design and Fine Arts.