Multidimensional Tourism Institute organizes an international ”Christmas Experience Academy” –Summer School in Rovaniemi, 13.-17.8.2018. The Summer School is designed for students who are interested in the production and consumption of tourism experiences.
One of the fastest growing sectors of the global economy is related to the production and consumption of experiences. This is particularly relevant in tourism and hospitality. Today’s travelers are not just buying services, but they have become experience producers and consumers. This new demand for meaningful experiences requires tourism companies and destinations to develop a distinct value-added provision for their services.
The city of Rovaniemi has been acknowledged as the official residence of Santa Claus. The course offers insights into the experience economy and Christmas as an organizational phenomenon. It follows a case study approach to identify and evaluate the relationship between the Rovaniemi Christmas brand values and the service offered by local tourism companies.
The Christmas Experience Academy –Summer School is organized in close collaboration with local tourism organizations. They will provide access to the backstage of some of the companies responsible for the production of tourism experiences in Rovaniemi.
The Summer School is hosted by Multidimensional Tourism Institute -partners: University of Lapland and Lapland UAS. It is organized in close collaboration with Kajaanin UAS, Essex Business School, University of Iceland, and Holar University College.
For more information and applying: