Behind every research there is a person and every person has a story. From this background, the Arctic Centre at the University of Lapland has developed a captivating and modern way to tell about the research done in the institution.
The result is “Cool researchers”, a transmedia storytelling website now launched online. Young Arctic Centre scientists Emilie Beaudon and Tanja Joona personify their research and tell how they ended up to do their research and how their research is linked to their wider discipline. The story of Emilie takes you from the ice core chemistry to the Arctic climate change. Tanja’s story leads you from the legal history of the Sami people to the current state of indigenous rights.
The stories have been published in Finnish and in English. The developed website will be used to present Arctic Centre’s expertise and research to the general public. It is available on the internet and later also visible for the visitors of the Arktikum Science Centre.
"We wanted to present our Arctic research and researchers in a personified and easily understandable way and find a narrative form to make especially our young researchers’ work visible. The Arctic Centre combines research, communication and science centre in a unique way in Finland and we thus have a good possibility to develop and innovate new methods of communicating the Arctic", says Markku Heikkilä, Head of the Science Communications unit at the Arctic Centre.
The Arctic Centre has received funding from the Finnish association of informing about the science to build this storytelling website. The transmedia is implemented by Antti Tenetz from the Laboratory Albedo Oy.
More information:
Head of the Science Communications Markku Heikkilä
Tel. +358 40 484 4300, markku.heikkila (at) ulapland.fi
Executive producer Antti Tenetz
Tel +358 45 237 4846, antti (at) tenetz.com
www.labalb.com