The world’s northernmost design week is will be arranged in Rovaniemi for the sixth time on 17–23 February 2014. The new name for the Rovaniemi Design Week is Arctic Design Week. The programme-packed week will be opened on 17 February at the event arena, which will be erected in the area between the Pilke Science Centre and Arktikum made from snow and ice.
Over the past couple of years, Rovaniemi has strengthened its role as
the centre for Arctic design. The change of the name of the week to
Arctic Design Week is the first step towards the internationalisation of
the world’s northernmost design week brand.
“The intention is
for the Arctic Design Week to be known in the future for the
international presentation of Arctic design. With the new name, we want
to attract even wider interest from outside Rovaniemi, as well as making
the name more attractive with northern exoticism”, tells Arctic Design
Week Producer Julius Oförsagd from Visual Norden Oy.
As with the
previous year, the main venue for the event is the courtyard of Arktikum
and the Pilke Science Centre, with the new addition of the Korundi
House of Culture. The week’s content comprises exhibitions, seminars,
discussions, networking and a variety of other events. Admission is free
for the public for the majority of Arctic Design Week events.
The
central idea for the week is to present Arctic design expertise as well
as bringing together experts for networking. The event also strives to
support enterprises with the strengthening of the design business of the
Arctic.
The Arctic Design Week is arranged by the Rovaniemi
Regional Development Agency and produced by Visual Norden Ltd. The week
is implemented in cooperation with the University of Lapland, the
Lapland University of Applied Sciences, Pilke Science Centre, Arktikum,
and a wide variety of corporate partners.
Some of the events promised for Arctic Design Week 2014:
Arctic Design Exhibition, 17–23 February
• The exhibition comprises the works of students and alumni.
• Products made by students and enterprises in the Design Boutique.
Arctic Design Week Grand Opening Ceremony at the Snow Arena, 17 February
Arctic Design Seminar – The Stories, 20 February
• “How does design benefit business?”
• Stories from companies and makers
Arctic Design Round Table 21 February
• Discussions bring together the experts in the field to discuss Arctic design.
Other events
• Design Boutique
• Design Brunch
• Fashion Show (Saturday 22 February 2014) at the Snow Arena
• Arctic Design and Food event
Further information:
Julius Oförsagd, Producer
Visual Norden Ltd
julius.oforsagd (at) visualnorden.fi
Tel. +358 40 866 8737
Jaakko Finne, Development Manager
Rovaniemi Regional Development Agency
jaakko.finne (at) rovaniemi.fi
Tel. +358 400 185 515
www.arcticdesignweek.fi