Minni Haanpää works as a Senior Lecturer at the University of Lapland, Faculty of Social Sciences, Multidimensional Tourism Institute (MTI). Her research interests include tourism and event experiences, affect, value co-creation, and ethnographic methodologies, especially videography and autoethnography. Her current research projects explore the possibilities of tourism as social change in the Nordic urban context, in which she combines her everyday resident activism with her research work, and technology-mediated tourism experiences. Her work has been published in Qualitative Market Research, Journal of Marketing Management, Journal of Business Ethics, Tourism Geographies, Tourism Recreation Research, Society and Leisure and in edited, peer-reviewed books.