Peter Stricker (Dipl.-SpOek) graduated as Sports Economist with addition European Master of Sport Management from the University of Bayreuth, Germany. Before that, he gathered versatile experiences in the banking business as customer consultant and in the departments of foreign trade and marketing. After his emigration to Finland in 2004, he founded and ran his own tourism services company until 2014. Peter currently teaches at Kajaani University of Applied Sciences, Finland, in the areas of activity tourism and sports & leisure management. Next to being a lecturer, he is holding the positions as Head of the English Tourism Bachelor's Degree Program as well as International Academic Coordinator. Peter’s specialties include the areas of activity outdoor tourism, nature, adventure and well-being tourism, tourism and sport product development as well as experience creating in tourism. During the last years, Peter has participated in several national and international tourism related projects. Current projects are an Erasmus+ project “ADVENT” (Adventure Tourism in vocational education and training) and Outdoors Kainuu (planning and marketing trails in the Kainuu region).