Taking photographs has become a major tool of visual reflection in modern times. Often representing the beauty of people and landscapes, photography has become an art in itself. Living in a “smart phone society”, photographs and taking pictures likewise have become a part of everyone’s life. PARTY member Pirjo Puurunen, a professional photographer from the University of Lapland, made use of her profession to uplift the San youth’s self-esteem. After a basic lecture in photography, the young participants were given cameras to take portraits of each other, putting into practice what they had just learned. During this activity they took over both roles, model and photographer. The pictures taken showed great skill and the exercise had an interesting effect on the participants: The very good quality of the pictures helped the young people visualising a different self - them being from a marginalised community, now on pictures taken by themselves, that are similar to the celebrities on TV and the internet.