The notion of overtourism captures the situation when tourism has grown out of proportion, either in terms of societal implications or natural impacts. It is the situation when tourism is not improving the quality of life for inhabitants but rather decreasing it and also when tourist are experiencing deteriorating service and a widening gap between what they pay for and what they get. As such, while useful for underscoring the risks of uncontrolled growth, the concept of overtourism needs further scrutiny in order to play a significant role in discussion on responsible tourism development.
The third project year led by University of Iceland addressed issues related to overtourism and emphasized especially the subjects of employment and workforce, natural impact and management and innovation. As such the theme of overtourism and responses to crises tied the work and findings from the previous two project years and workshops together.