18.8.2020 9:00
M.A. Cecilia de Bernardi’s doctoral dissertation investigates the concept of authenticity in the context of Sámi tourism to propose possible ways of using authenticity as a protective and promotional tool. Either focusing on what is authentic/not authentic or on how anything can be authentic as long as the tourist experiences it that way has contributed to the exploitation of Sámi culture for tourism purposes. Labels, guidelines, or certifications, meant here as a series of bottom-up agreed-upon principles, can support ethical treatment and the promotion of Sámi culture(s) in tourism.