Nature-based tourism is experiencing a boom as the wilderness in Northern Scandinavia attracts travellers from ever-farther away. Last year marked the seventh successive year of growth in Finnish Lapland. The demand for accommodation in the region is high during the peak seasons of winter, and resorts attempt to meet the need by building increasingly compact servicescapes. In her recently completed thesis, Marja Uusitalo, MSc (Agr. and For.), shows that tourists would like to experience closeness to nature even in the built-up environments of resort areas.