Soile Veijola is Professor of Cultural Studies of Tourism at University of Lapland, in Rovaniemi, Finland. Her merits are almost forty years of active engagement in international Tourism Academia. Her Phd in sociology at the University of Helsinki in the 90s dealt with mobile subjects and situated knowledges in tourism, mixed team play, and sociological narration. Since then she has explored e.g. tourism as work, the tourist dwelling, silence in tourism, slow methodologies of co-writing, gender in the Coding Society, and future initiatives in tourism based on “undressed places of the global north”. She has a strong orientation to ethical guidelines and sustainable mobilities in academic collaboration, and a special interest in accessible and systematic design of academic theses. Her co-authored publications include e.g. The Body in Tourism (1994), Mobile Neighboring (2016), Disruptive Tourism and Its Untidy Guests. Alternative Ontologies for Future Hospitalities (Palgrave 2014), and Matkasanakirja hiljaisuuteen [A Travel Dictionary into Silence] (2018). At the current moment, she leads a team that focuses on multidisciplinary measurements of the impacts of sustainably growing tourism in cultural environments (MAMOMI www.ulapland.fi/mamomi, VNK).