Press release

Write a draft and send us a photo

The Communications and Marketing will support you in communication about your research but your contribution is vitally important: you should write a draft that will be edited into a press release. Write the draft so that readers from outside academia can understand it. The draft will be edited together with you and finalised into a press release.

Please take a look at some earlier press release about dissertations here.

In addition, the Communications and Marketing will need a picture of you. Please send it by email with the following requirements:

• horizontal picture
• the picture should be taken in daylight or in a studio setting.
  

If necessary, we can organise a photoshoot for you but only in Rovaniemi.

How to write a draft?

Include the following points into the draft:

• start with telling the most important results or another message of your research that raises interest among the public
• bring forth the meaning of your research and its results from a wider perspective
• mention the connection of your results to public debate
• if the results can be applied in practice, explain how.

Conclude the draft with information about the public defence, general information about your education and professional background, your contact information and the publication data of your dissertation.

Contact persons

• Dissertations of the Faculty of Art and Design, and Faculty of Law: Sari Väyrynen, Communications Specialist
• Dissertations of the Faculty of Education and Tourism Research: Jaana Ojuva, Communications Specialist
  
• Dissertations of the Faculty of Social Sciences (except Tourism Research): Marjo Laukkanen, Science Journalist

Emails: firstname.lastname (at) ulapland.fi

Distribution to the media

The language of the press release can be Finnish or English. If the press release is done in English, the Communications and Marketing will translate the topic and the introductory paragraph into Finnish. In some cases it might be relevant to translate the whole press release into Finnish.

Only the Finnish version of the press release will be send to the media. The media represented in the Finnish distribution list are the largest national newspapers and broadcasting companies, and regional and local newspapers. The Communications and Marketing will also publish the press release (in Finnish and/or English) on the university's website and official social media channels.

You can agree on sending the press release to any other popular publications and magazines and smaller local newspapers. As a researcher, naturally, you are responsible for communicating with publications in your own field and with your co-operation partners.

Communication with the media

We recommend that you take initiative in communicating about your dissertation and use your relations to the media, too. Please ask the journalists to comply with the embargo you have agreed on with the Communications and Marketing. Articles agreed on beforehand should not be published before other media have received our press release.

Prepare yourself to potential contacts from the media before and after your public defence. You can ask for support and advice for media encounters from the Communications and Marketing.

Print versions

You can deliver a link to your electronic dissertation to the media, available in the Lauda database. Journalists interested in print versions of your dissertation can contact the publisher.