Tourism and design
The experience design programme combines studies in tourism and design. The goal is to understand the customer experience. In design studies, you learn to design for instance experience environments, communication products, and tourism services. In addition to the real and virtual worlds, you learn to consider the personal world of experience in designing.
Excercises prepare you for the job market
The studies in experience design contain diverse practical assignments. For example, you design visual communication for social media, test the clarity and emotional impressions of messages, and combine visual and verbal narratives. In graphic design studies, you learn to create concepts for companies, communities, events, and products. You learn to design concepts that consists of spaces, colours, costumes, business logos, and other visual materials. You learn to utilise and create mental images, distinctiveness, and narrativity. In tourism studies, you apply these principles when ideating and developing experiences.